![]() The medieval lyrical flips, reggae guitars, Max’s flirty vocal tics and the fact the track builds up to a roaring guitar solo easily make for one of the most thrilling pop tracks of the year – it’s something completely new using old tactics, and it makes me long for a world with dancefloors again. The multilayered harmonies in the chorus give the entire song an individualized flair that nobody else really has – essentially a maximalist all-out pop assault that’s becoming her signature sound. The track leads right into current single “Kings & Queens,” a pop banger of truly regal proportions. There are always new instrumental segments offering a new spin to the familiar melodies she returns to as the track builds up around her, and this initial showcase is a great way to draw listeners into the world and suggest the thrills to come. ![]() One of the greatest things about Max is that despite adhering to some pretty strict tried-and-true pop music formulas across this project, one thing that you’ll almost never see is outright repetition. The intro “H.E.A.V.E.N.” is a fantastic way to let listeners know what they’re getting into, Max offering a brief vocoder-laden hook over some cinematic synths and an infectious trap beat before ceding the floor to about a minute of quirky instrumental flourishes. Divided into two sets of tracks – the titular “Heaven” and “Hell” – the project can be a little too vapid at times, but for the most part this is one of the most undeniably fun collections of songs the year has to offer. Instead, we get a smartly themed set of 15 tracks that tap into the most euphoric parts of bubblegum pop music, mixing it together with the slightest spice of modernity and a fun-loving personality that brings to mind the career highlights of people like Dua Lipa and Carly Rae Jepsen. ![]() Luke, there was a real fear that there would be very little sonic variation on Max’s first album. ![]() Produced mostly by Cirkut, who was always a go-to guy to be in the studio alongside major 2010s hitmakers like Max Martin and Dr. Well, we’ve certainly come a long way, but the debut album from ascendant global power-pop princess Ava Max is here a little over two years after the release of its closing track, worldwide smash hit “Sweet but Psycho.” Despite quite a few shaky throwaway singles that never made the cut as Max slowly discovered her personal sense of artistry in the public eye, the amount of premium attention that has been placed on her since has allowed her access to the right people to make a truly excellent final product. ![]()
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